Released on = April 18, 2006, 4:49 am

Press Release Author = RNCOS

Industry = Agriculture

Press Release Summary = RNCOS Research:
(http://www.marketsmonitor.com/category/FB15.html) With its diversification scheme
the Punjab government in India will bring more agricultural lands under cultivation
for citrus, high-value crops, organic crops and viticulture. Large industrial groups
would be involved in their procurement and marketing.

Press Release Body = RNCOS Research:
(http://www.marketsmonitor.com/category/FB15.html) The agriculture experts believe
that the yield from organic farming is much higher than other types of farming. In
India some states especially in the Northern part of the country are now exploring
this vast opportunity and are looking at setting up of Special Purpose Councils to
concentrate in this sector.

The Ministry of Agriculture in states such as Punjab, strongly believe that this
move will help them from diversifying from the wheat-paddy cycle.

Senior officials at State level, from the Ministry of Food & Agriculture, have
further affirmed that the state was getting together with large industrial houses to
make the crop diversification scheme accomplish best results.

This is in line with the expectation that in the next decade. It is expected that
about 9-14% of the cultivated land in states such as Punjab would have organic
farming and viticulture.

While already companies like Tropicana and Pepsi have worked for citrus growth,
Bharti Group for horticulture, Nasik-based Sona Somant Group for viticulture and
search was on for organic sector; more groups would be wooed to make Punjab their
destination.

The Reliance Group also announced that they would set up a platform in the state to
procure fruits and vegetables to sell them through its retailers.

In its market research report named "Food Processing Market in India (2005)" RNCOS
informs that in the next decade the Punjab state government plans to cover 33% of
the 105 lakh acres of agricultural land under crop diversification schemes which
will yield remunerative incomes for the farmers.

In its various chapters the report has compiled a complete picture of the different
business segments within the food processing industry aided with statistics, current
trends, legal framework and regulations that govern it.

The market research report views that both processed food exports and value-added
agricultural produce is would grow faster in the following years. This would help
the food processing industry in India to make greater profits over the coming years.

The report finally covers profiles of key players in the sector that include brief
profile, recent financials, key management profiles and companies' strategic moves/
press coverage to assess the market and its trends.

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